A brand marketing professional working where strategy meets culture — across social, paid creative, influencer and earned media. I help brands find a voice and the audience to match.
A few campaigns I'm proud of. Each one started as a strategy problem.
Designed a hook-first Meta creative system across multiple product lines, combining founder-led storytelling with structured UGC briefs and weekly iteration across 40+ angles.
Developed a social-native organic engine built around the founder, with behind-the-scenes content for every launch, trust-building storytelling, and a consistent visual system that made the brand feel personal and recognisable.
Built an organic content strategy for Vilvah Store that shifted the brand away from aspirational, flawless-skin storytelling toward content that celebrates real skin, real bodies, and real results. The strategy balanced ingredient education, ritual-building, and community UGC to make skincare feel accessible and inclusive.
Creator programs that earn attention, not buy it.
Managed an influencer mix spanning micro, macro, and mega creators trusted within the niche. The strategy built credibility with first-time customers and contributed to the Milk Drop Serum going viral on Instagram, eventually becoming a hero SKU for the brand
Extended KreditBee's TVC onto digital media through the #NayeSaalKaSahiShuruat campaign, repositioning personal loans from emergency aid to a tool for fulfilling aspirations. Partnered with a diverse influencer mix spanning startup founders, travel creators, and finance influencers to reach audiences across life stages and intent levels.
Story-led films that give a brand its feeling.
The deodorant launch film was built on a single honest insight: most deodorants sold in India are borrowed from Western markets that have never experienced an Indian summer. The film positioned the product as made for the heat, the pace, and the unapologetically Indian lifestyle.
Vilvah was moving away from the crowded organic skincare space to claim a distinct positioning as India's first milk-based skincare brand. The launch film was built to anchor that shift, capturing the essence of milk as an ingredient with cultural familiarity and skincare efficacy at its core.
Earned coverage I've led for the brands I've worked with — drop in the clipping or cover.
Brands & teams I've worked with
Organic Social Media
Channel-native content that earns the follow.